UI / UX Designer
I design wares that look catchy,
feel good and sell well.
Self-driven designer with 1.5 years of real-world freelance experience crafting digital products that balance aesthetics with purpose. I bring research-backed thinking and pixel-level attention to every project — from early wireframes to final handoff.
Real client work with real outcomes. Each project began with a problem and ended with a measurable result.
End-to-end UX redesign of a fast-moving consumer goods storefront — improving product discovery, cart flow, and checkout.
Full website & brand design for a cosy 2-in-1 café and stationery shop in Kepong, KL — crafting a digital identity as warm as the space itself.
Full brand identity & menu design for a'rest — an artisan café in Malaysia serving donburi, croffles & specialty coffee, with a distinct olive & crinkled-paper aesthetic.
I dig into user needs, market context, and business goals through research, interviews, and competitive analysis before touching a single frame.
Insights become clarity. I synthesise findings into problem statements, personas, and user flows that everyone on the team can align around.
From lo-fi wireframes to high-fidelity Figma prototypes — iterative, tested, and refined until the experience feels inevitable.
Clean handoff with annotated specs, design tokens, and component libraries. I stay available through development to make sure the vision ships intact.
Alyina completely transformed how our store feels online. Customers started commenting on how easy it was to shop — and the numbers followed. She understood our brand before we could even explain it fully.
Alyina captured the soul of Dear Me-Time perfectly — the warmth, the calm, the stationery love. She delivered a website that feels like walking into our café. Guests actually compliment the site now.
Alyina nailed our brand from the first draft. The menu feels like an extension of our space — the olive tones, the typography, the paper texture. Guests always ask who designed it.
Have a project in mind or looking for a designer to join your team? I'm open to both freelance work and full-time opportunities. Let's talk.